Creating Passionite Citizens: Kathy Sierra #g2e #gov20 #ux #ixd

• Gov Social Media fantasy: Open Data; ????; Passion!   < really???
• No, so we need to see what people are really interested in and passionate about
• You hear more the more you've learned about music, or see more if stargazer 
• High resolution means deeper dive.  Must find a way to enable "kicking ass & higher res"
• Don't make a better (x); make a better (user of x)
• Make a killer user, not killer app
• Picture the badge on their superman suit 
• Hard to get that passion - except for pets - need to hook into that - gateway drug for passion
• Need Trojan horse to create passion
• 1. Teach something cool: How to make an apple switcher video which is actually for the Dean switch campaign, Netflix Oragami - get something they can do
• 2. Ask someone to do something: Request your thing in the wild - picture of book with running with the bulls. 
• 3. Wrap it in compelling context: Made calendar for water quality report and tips.  Filled with water quality tips.  Looked like pin up calendar, or copies of movie covers.  Can buy the LOLcat bible.

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