CEO
How Enterprise 2.0 can help: Better productivity and innovation.
Apprehension: Productivity will decrease when employees have access to Enterprise 2.0 tools.
Pitch: "Do you rank amongst the 65% of executives disappointed with the level of innovation in their company?"
Our take: You need a champion in executive management for Enterprise 2.0. Going direct to the CEO may be fruitless - unless of course you are the executive manager making the case.
Head of HR
How Enterprise 2.0 can help: Fosters a healthier culture across the organization and improves employee morale.
Apprehension: Employees may become less engaged.
Pitch: "Hey, I've heard that about 40% of the workforce are either disengaged or disenchanted. What are we doing in our company about that?"
Our take: What are we going to do when all of our employees have smartphones, work at home, and are working with a product team, partners and select customers on a time sensitive project?
CIO
How Enterprise 2.0 can help: Better knowledge management within the enterprise, which leads to a better ROI on IT systems.
Apprehension: Security.
Pitch: "Have you heard about this study showing that 46% of the people surveyed find what they're looking for on the company Intranet? Did you know that twice as often they find what they want on the Internet?"
Our take: Have you heard about the five business groups that are using these SaaS environments? The services are pretty affordable. By the way, have you looked into the ROI on these cloud computing apps?
Middle Manager
How Enterprise 2.0 can help: Technologies, processes and methods are evolving fast. There has to be a better way to manage the information
Apprehension: Loss of control.
Pitch: "How do you feel about the figures that managers spend two hours a day looking for data and that most of it is of no value? "
Our take: How's your email inbox looking?
Experts
How Enterprise 2.0 can help: You can get your knowledge out to the organization more efficiently.
Apprehension: Top-down directed effort will make it harder to get the work done.
Pitch: "Have you heard that knowledge workers spend 30% of their time looking for expertise such as yours?"
Our take: How do you learn about new issues? Have you ever looked on Twitter to monitor real-time conversations about your particular expertise?
Interesting way to think about these. I like the basic stats to bring the point home.
--John
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