Why? Because socializing doesn’t scale. Once a group reaches a certain size, each participant starts to feel anonymous again, and the person they’re following — who once seemed proximal, like a friend — now seems larger than life and remote. “They feel they can’t possibly be the person who’s going to make the useful contribution,” Evans says. So the conversation stops. Evans isn’t alone. I’ve heard this story again and again from those who’ve risen into the lower ranks of microfame. At a few hundred or a few thousand followers, they’re having fun — but any bigger and it falls apart. Social media stops being social. It’s no longer a bantering process of thinking and living out loud. It becomes old-fashioned broadcasting.
The lesson? There’s value in obscurity.
Interesting thought. I've had trouble keeping up with my twitter followers and have a tenth of her followers.
Apart from lists, and using search for keywords (e.g., ixd, ux) how do you keep up?
No comments:
Post a Comment