Tuesday, March 30, 2010

How Capital One is thinking about Customer Experience

My presentation discussed:

  • Examining new strategies, tactics, and applications of the Service Profit Chain model
  • Applying theory to practice in banking
  • Expanding how such concepts might be applied to any retail or customer facing business.

A copy of the presentation is here. 

Interesting to see how banking groups are seeing a real revolution in how banking is being presented and the need for great customer experience.

Check out his slides from his talk. Interesting to see the Service Profit Chain ideas in this.

Posted via web from John Whalen's Posterous

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