Persuasive Design: The relationship between Wii, Farmville and Reality and why its persuasive

via g4tv.com

This is a nice presentation putting together the paradoxical of games and how making them virtual and relating to reality - "authenticity" - is crucial in our increasingly virtual world. The psychology of persuasiveness, combined with a tie between the real and virtual, and "authentic reality" are the key. Interesting idea.

Posted via web from John Whalen's Posterous