The essence of an elevator pitch: Tell me why I should join you, invest in you, and buy from you. 100 words.

“Tell me more.”

Lessons Learned

• Complex products need a simple summary
• Tell me why I should quit my job to join you
• Tell me why I should invest in you rather than the line outside my door
• Tell me why I should buy from you rather than the existing suppliers
• Do it in 100 words or less.

via steveblank.com

Interesting note on how startups should produce an elevator pitch, but it strikes me as relevant to anything we do...

Posted via web from John Whalen's Posterous