In foursquare the game adds interest single-user experience, because when you check into places you can start earning badges and mayorships right away. For first time-users, that's very important. It changed
the reason to check in. Then people ultimately discover the core application as they start to find their friends, restaurant reviews, and so forth. By that point, the game mechanic is intended to be secondary to that experience.
Interesting idea about transition in #UX for #foursquare #gamedesign
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