On March 25, J. Cornelius, VP of Operations for CoffeeCup posted an intriguing message on Twitter: "I'm hiding eggs. You'll see." Three days later, the official CoffeeCup twitter account added this explanation: "We've hidden over $20,000 in cash and software on our Website! Just find an egg and claim what's inside."
J. and his co-workers scattered dozens of eggs inside the pages of CoffeeCup.com. Since they've announced the contest, visitors have been scouring the site, looking for the prizes.
via uie.com
Interesting thoughts on Game play - persuasive design at its best. Looking forward to Stephen Anderson's' IA Summit session!
No comments:
Post a Comment